sbet The Burning Desire to Wear Burgundy

Burgundy’s associations with certain hallmarks of fall — foliage, for example, or uniforms of students going back to school — have made it a color long prescribed for autumn wardrobes.

But this fall, interest in the shade has seemingly ballooned: Online searches for burgundy items like loafers, kitten heels and leather jackets have spiked in 2024 compared with last year, according to Google metrics.

Influencers are sharing head-to-toe burgundy outfits on social media, and celebrities have also brought attention to the color. Zendaya made headlines in the fashion press for wearing a burgundy leather Louis Vuitton dress to a recent event, and a new ad campaign for Hailey Bieber’s beauty brand Rhode features Alexandra Saint Mleux, the girlfriend of the Formula 1 driver Charles Leclerc, in a floor-grazing burgundy trench coat. (Images from the campaign have received more than two million combined likes on TikTok and Instagram.)

ImageCharli XCX wore head-to-toe burgundy for her performance at the Los Angeles County Museum of Art’s recent Art + Film gala.Credit...Stefanie Keenan/Getty Images for LACMA

Another telling sign of the color’s popularity: Charli XCX, the singer who made slimy “Brat” green inescapable this summer, wore a burgundy Gucci trench, bra and pants on Saturday to perform at the Los Angeles County Museum of Art’s Art + Film gala.

Rickie De Sole, the fashion director at Nordstrom, bullishly called burgundy “the color of the season,” largely because of the way it has permeated popular culture.

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